Top 5 Fashion Games Performance in Bulgaria, Q2 2021

During the second quarter of 2021, the top five fashion games in Bulgaria showed varied performance in terms of downloads, revenue, and active users.

Hair Challenge from Rollic Games saw an impressive start in weekly downloads, peaking at 20.4K in late April before gradually declining to around 7.3K by the end of June. The game also experienced a slight increase in weekly revenue, reaching approximately $13 in the last week of June. Weekly active users showed a strong start at 48.3K in early May, eventually stabilizing around 32.7K by the end of the quarter.

High Heels!, another title from Rollic Games, had a consistent decline in weekly downloads from 11.2K in late March to 2.3K by the end of June. Revenue peaked at $19 in mid-May before dropping to zero by June. Active users followed a similar trend, starting at 31.1K in late March and decreasing to 14.2K by the end of the quarter.

Body Race from Gismart, released in mid-May, showed strong initial growth in weekly downloads, peaking at 12.4K by the end of May, before declining to 3.3K by the end of June. Active users mirrored this trend, starting at 1.6K in mid-May and rising to a peak of 24.4K in early June before dropping to 11.6K by the end of the quarter.

Catwalk Beauty from Smillage experienced a significant spike in weekly downloads, reaching 13.8K in mid-May, before gradually decreasing to 3.1K by the end of June. Weekly revenue peaked at $14 in late May. Active users increased sharply from 49 in late April to a peak of 26.4K in late May, and then decreased to 14.3K by the end of June.

Bag to Fit from Voodoo, released in mid-May, saw a steady increase in weekly downloads, reaching 9.8K by the end of June. Revenue showed a small peak at $9 in mid-June. Active users started at 6.9K in mid-May and grew to 19K by the end of the quarter.

These insights are based on data from Sensor Tower, where you can find more detailed analysis and trends.